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Joe Bauldoff.

My name is Joe Bauldoff, an artist, designer and connoisseur of bright, blinky, shiny things in Charlotte, North Carolina, USA.

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Yikes. Take six fonts, a corporate logo re-designed several times over by the boss’s interning nephew, a lolcat naming consultant, and an unfortunately phallic bottle… and you get the new Pepsi brand. They are also murdering their competent Gatorade bolt logo, too. Srsly.


Yikes. Take six fonts, a corporate logo re-designed several times over by the boss’s interning nephew, a lolcat naming consultant, and an unfortunately phallic bottle… and you get the new Pepsi brand.

They are also murdering their competent Gatorade bolt logo, too. Srsly.

October 27 200815 notesComments (View)
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  1. yummi216 reblogged this from bauldoff and added:
    My collection would be complete with these!!!!!♥.♥
  2. sicoactiva reblogged this from matiasjajaja
  3. petehillhouse reblogged this from allisonweiss and added:
    Oh God, My Eyes! Seriously,...could bring myself to
  4. studionabi reblogged this from bauldoff
  5. capnbringdown reblogged this from bauldoff
  6. lhh2 reblogged this from cudge and added:
    Then I guess everyone will move to coke because of the same brand design for years and years
  7. allisonweiss reblogged this from nickmcglynn and added:
    hope someday I can make millions of dollars for designing something so ugly. And, I’m sorry for saying this on a blog...
  8. nerviosismo reblogged this from bauldoff
  9. cudge reblogged this from bauldoff and added:
    I ht it hw dsignrs hv bgn t ht vwls.
  10. allpointsnorth reblogged this from bauldoff and added:
    Indeed. “If it ain’t broke, don’t fix it”, eh? The handwritten Coke...first logo that they...
  11. matiasjajaja reblogged this from bauldoff
  12. jennyyo reblogged this from bauldoff and added:
    Pepsi, No.2 in more ways than one.
  13. nickmcglynn reblogged this from thillythenny
  14. thillythenny reblogged this from bauldoff and added:
    new branding, specially the pepsi font. not...changing icon though… yeah, I get it max if...
  15. clrcrtq reblogged this from benjaminf
  16. benjaminf reblogged this from bauldoff and added:
    Knew that they wanted to change it but these ones are… muy malo.
  17. bauldoff posted this