
The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk’s favorite cookie. The elevator-in-action video proves the ingenuity. By Draftfcb, NY.
This idea won over the attention-grabbing, new media method of dramatizing post-Oreo blacktooth.
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