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Joe Bauldoff.

My name is Joe Bauldoff, an artist, designer and connoisseur of bright, blinky, shiny things in Charlotte, North Carolina, USA.

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This is the 1980 promotional publication by Team’77, outlining the strategy and realization of Haas Unica. Under contract by the Haas type foundry, Team’77 (consisting of André Gürtler, Erich Gschwind and Christian Mengelt) set out to “correct” common issues found in the grotesk typefaces at the time, including Helvetica. Their solution was Haas Unica. Presently, the Linotype and Scangraphic foundries both claim ownership of the type family. Because of this, Haas Unica is commercially unavailable. After holding onto a copy of this report for some time, I feel it should be available to everyone. I am no typographer, but this accomplishment and the methodical thought that went into it fascinates me. 


This is the 1980 promotional publication by Team’77, outlining the strategy and realization of Haas Unica.

Under contract by the Haas type foundry, Team’77 (consisting of André Gürtler, Erich Gschwind and Christian Mengelt) set out to “correct” common issues found in the grotesk typefaces at the time, including Helvetica. Their solution was Haas Unica.

Presently, the Linotype and Scangraphic foundries both claim ownership of the type family. Because of this, Haas Unica is commercially unavailable.

After holding onto a copy of this report for some time, I feel it should be available to everyone. I am no typographer, but this accomplishment and the methodical thought that went into it fascinates me. 

April 24 20083 notesComments (View)
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    Nice find; interesting...like the new Q better,...I’m not so...
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