HELLO BAULDOFF is a greeting of multifarious stimuli as observed by HELLO's author, Joe Bauldoff.

Joe is a husband, father, and designer in Charlotte, USA. He enjoys long walks on the beach, bright shiny objects, and biting.

You can visit Joe's design portfolio at BAULDOFF.COM
April 24 2008
This is the 1980 promotional publication by Team’77, outlining the strategy and realization of Haas Unica. Under contract by the Haas type foundry, Team’77 (consisting of André Gürtler, Erich Gschwind and Christian Mengelt) set out to “correct” common issues found in the grotesk typefaces at the time, including Helvetica. Their solution was Haas Unica. Presently, the Linotype and Scangraphic foundries both claim ownership of the type family. Because of this, Haas Unica is commercially unavailable. After holding onto a copy of this report for some time, I feel it should be available to everyone. I am no typographer, but this accomplishment and the methodical thought that went into it fascinates me. 


This is the 1980 promotional publication by Team’77, outlining the strategy and realization of Haas Unica.

Under contract by the Haas type foundry, Team’77 (consisting of André Gürtler, Erich Gschwind and Christian Mengelt) set out to “correct” common issues found in the grotesk typefaces at the time, including Helvetica. Their solution was Haas Unica.

Presently, the Linotype and Scangraphic foundries both claim ownership of the type family. Because of this, Haas Unica is commercially unavailable.

After holding onto a copy of this report for some time, I feel it should be available to everyone. I am no typographer, but this accomplishment and the methodical thought that went into it fascinates me. 

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