
Massachusetts-based Geekhouse Bikes has developed a fantastic process that can apply any custom digital graphics to the frames of their fixed-gear bikes. I must get me a sweet batik-bike… and soon. (via DESIGNSPOTTER)







Objectified is a feature-length independent documentary about industrial design. It’s a look at the creativity at work behind everything from toothbrushes to tech gadgets. It’s about the people who re-examine, re-evaluate and re-invent our manufactured environment on a daily basis. It’s about personal expression, identity, consumerism, and sustainability. It’s about our relationship to mass-produced objects and, by extension, the people who design them. From Helvetica director, Gary Hustwit.
I should have known that Build was behind the above logo. Love. (via swissmiss)


Randy Pausch, the inspiring Carnegie Mellon Professor who has been fighting pancreatic cancer for two years, died this morning at the age of 47.
The above video is his stirring “Last Lecture” given in September of 2007. Pausch has also written a book of the same name. Professor Pausch died almost one year following his terminal diagnosis in August 2007. (via Casey’s Tumblelog)




The traditional dunk of an Oreo cookie into a glass of milk was dramatized with the use of a panoramic elevator in a shopping mall. This attention-grabbing use of new media gave us one more way to show that Oreo is milk’s favorite cookie. The elevator-in-action video proves the ingenuity. By Draftfcb, NY.
This idea won over the attention-grabbing, new media method of dramatizing post-Oreo blacktooth.
